In this video, Nick walks us through the techniques he uses when creating an engaging video. As you watch the video, think about the following questions:
- What is the importance of the packaging of your video? What effect will it have on your audience's engagement and expectations?
- What's the difference between Nick's three hook examples? How will Nick's hook-creation techniques help you connect with your target audience?
- Why are pattern interruptions effective at recapturing the attention of the viewer? Did Nick’s pattern interruption demonstration pique your interest?
- What are open loops, and how can they prevent your viewers from leaving your video? How can you use this technique to challenge your audience?
- How can understanding what parts of your videos your viewers are watching (or not watching) help you make informed decisions and predict audience behavior? Why is this important?
The methods recommended in this video have helped Nick increase engagement on YouTube videos, but can help work in other settings as well. We encourage you to try out Nick's techniques to improve your videos and keep your viewers interested.
