How to Add Video (and YouTube) to Your Content Strategy with Andy Crestodina 48 min
Podcast 48 min
Check out other TechSmith Academy Courses
How to Add Video (and YouTube) to Your Content Strategy with Andy Crestodina
Join Matt Pierce and Andy Crestodina to hear about the value of including video in your content strategy, along with advice on how to create content that your viewers will want to watch.
It is increasingly impossible to think of a content strategy that doesn’t utilise video as a strong and effective component. Yet for many people there are still barriers and obstacles stopping them from breaking into the video world.
To get some expert insights into this, we spoke with Andy Crestodina, co-founder and CMO of the award-winning digital agency Orbit Media. Over the past 20 years, Andy’s provided guidance to over a thousand businesses, written hundreds of articles on content strategy, SEO and Analytics, and authored the book Content Chemistry: The Illustrated Handbook for Content Marketing.